Building bridges between China and Europe

Most communications professionals spend their careers mastering one media ecosystem. I have spent mine navigating two simultaneously.

For more than a decade, I have worked at the intersection of China and Europe, translating stories, ideas and institutions across political, cultural and commercial boundaries. In China, that has meant broadcast journalism in Shanghai, a deep understanding of digital platforms such as Toutiao, WeChat, Weibo and Douyin, and recognition as a featured news contributor and KOL. In Europe, it has meant building and leading a newsroom in Berlin, reporting from Brussels and across the continent, producing B2B journalism for institutional audiences, and cultivating trusted relationships throughout the international media community and the Foreign Press Associations.

That experience has shaped the way I lead communications. Whether launching a bureau, managing a newsroom, producing a campaign or advising executives, I know how to move ideas in both directions, without losing their meaning in translation. I understand not only the language, but also the editorial instincts, audience expectations and commercial realities that define each market.

Academically, my work mirrors that international perspective. I hold a Ph.D. in Communication Studies from TU Dresden, where I examined media quality across different public broadcasting systems, an M.A. in TV Journalism from Hochschule Hannover, and a B.A. in German Studies from Tongji University, complemented by journalism studies at Fudan University. Together, they have given me both the theoretical foundation and the practical experience to communicate across cultures with clarity, credibility and impact.